One of the most influential developments in the world of paid advertising over the past few years has been native advertising. If you are looking for a new way to stand out while promoting your brand or product, native advertising might be your answer.
Let’s start with the basics:
What is it?
The official definition of native advertising is “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”
In simpler terms, native ads don’t appear as regular ads. Rather than jumping out at the user and taking up a large portion of the screen, this type of advertisement mimics the appearance and basic function of posts that you would regularly see on the website or application.
Where is it?
Native advertisements are hard to find sometimes. These ads usually appear as in-feed social media posts, website articles, or search listings. With native ads, users rarely view the posts as advertisements at a first glance, which means that they actually spend time looking at it.
Why you should start making native advertisements:
It’s no secret that the entire world is obsessed with social media. As people become more engaged with the online world, they are paying less attention to basic advertisements on billboards and benches. This shift in consumer interest opens plenty of doors for more strategic marketing efforts.
Whether the consumer knows it or not, native advertising allows you to become more connected with your audience. Nielsen recently found that native ads generated 82% brand lift among users exposed to the ads during marketing campaigns. Since there is almost a guarantee that your target audience will be on an app, such as Instagram, throughout their day, native advertising makes it easier for them to interact with your product or service.