CREATIVE PROCESS

Process2019-03-18T12:20:01-05:00

STRATEGY & FIT

The most important component of successful marketing is an overall strategy that directs marketing and advertising efforts toward accomplishing your business objectives. There are more ways than ever to reach consumers, so it is critical to know where your target audience is, what they are interested in, and what channels will be most effective in reaching them. Without a strategic plan, marketing and advertising programs will be less effective, cost more money, and yield a smaller ROI.

We’ll guide you and your business through this process, we’ll ask the right questions, and we’ll provide a strategic marketing plan that fits your products or services.

6-STEP

CREATIVE PROCESS

Whether it’s developing a strategic marketing plan, crafting an advertising campaign, or creating a responsive, beautiful website, our six-step creative process ensures that we’ll meet your marketing objectives.

RESEARCH

From interviewing customers to analyzing your current brand strategy, we’ll gather the information necessary to understand, reach, and engage your target audience.

INSIGHT

We thoroughly analyze our research to uncover insights about your brand, inspiring our strategic and creative development.

STRATEGIZE

By pinpointing objectives, measurable goals, and cost-effective media, we create a strategy that ensures your message reaches your audience in the most effective way.

CREATE

With a strategic plan in place, we bring it to life by crafting a compelling story that speaks to the motivations of your target audience.

EXECUTE

Once everything is polished and ready to go, we put it front of your audience and continue working to engage customers.

EVALUATE

By assessing the impact of the campaign, we’ll provide you with practical information that will help ensure your brand continues to grow.

DEVELOPMENT PROCESS

Smart, strategic, and collaborative. That’s our approach to the development process of every project and campaign. Whether it’s launching a new product, creating a trade show display, designing the UX and UI for a new website, mapping a social media strategy, or developing a start-to-finish marketing strategy, we believe the best work is the result of a true partnership—one that leverages our unique strengths and yours.

You are the expert in your product or service. We are the experts in marketing strategy and creative messaging that generates results. We don’t claim to be an expert in your business after one or two meetings. After more than 25 years in the industry, we know that any agency that does is only an expert in malarkey, hooey, mumbo jumbo, baloney.

We work quickly to understand your objectives, but we believe the best work happens when we leverage the experience you have in your industry with the 25-plus years of experience we have in strategic marketing. And it all starts with the project/creative brief. That’s how we ensure everyone is on the same page from day one. From there, we create a timeline with key milestones, and we develop a budget—one that will match the invoice at the end, not something different.

RESULTS

Monitoring results is an important part of the strategic process. Technology has improved our ability to measure the results of campaigns and assess which objectives defined in the strategy have been accomplished and which need further efforts. While it is still challenging to precisely measure the results of branding and awareness campaigns, we can still glean useful information about general ROI metrics in select formats.