Different conditions call for different treatments. You wouldn’t put a Band-Aid on a bruise or ice a paper cut, so why would you market to every generation in the same way? Each generation has a specific set of needs, and the solution isn’t a “one size fits all” approach. Entirely different strategic marketing tactics should […]
“When I was your age…” The five words that catapult into a story of a time where things were simpler, cheaper, and done a lot differently. Commonly, these anecdotes, told by someone who is several years your senior, transport you to a time that is unfathomable. Since social and technological advancements have transpired so rapidly […]
Competition is doing whatever you can to gain an edge or keep ahead of rivals. The very nature of competition is to be the best. Every brand wants to be the best at what they’re doing, but if the focus shifts from customers to competitors, trouble could ensue.
Here are a few companies that focus on […]
Michael Jordan for Nike. Britney Spears for Pepsi. Ellen DeGeneres for CoverGirl. Celebrities have been the face of many products for many decades and continue to be today. In some cases, these endorsements make sense. However, in a lot of cases, the endorsement can be ineffective. Here’s why.
- They are inauthentic.
Often brands and the celebrities […]
Would you believe it that the average person spends more of their life on social media than they do eating and drinking? It’s true. According to influencer marketing agency, Mediakix, people spend over five years of their life on social media, compared to only three and a half years of eating and drinking. That’s […]