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Creating a Content Strategy for Instagram

[This is part one of a three-part series on Instagram for business.]

Creating a content strategy is vital for Instagram success. By being strategic about what, when, and how you post, you can increase the reach and effectiveness of your posts.

Utilize Hashtags

Hashtags are a great way to increase how many people see […]

By | February 19th, 2018|Marketing, Online Advertising, Social Media|Comments Off on Creating a Content Strategy for Instagram

How Your Brain Processes Ads

Within the world of communication, there’s something called the elaboration likelihood model (ELM). It proposes that humans process information in one of two ways: The central route (in which they analyze in-depth) and the peripheral route (in which they quickly glance and make a judgment). While the central route takes longer, it is also […]

By | February 9th, 2018|Marketing|Comments Off on How Your Brain Processes Ads

Marketing Moves That Deserved More Attention This Year

“Did you see Wendy’s roast McDonald’s on Twitter?” Yes, of course I did. I saw Wendy’s throw sarcastic comebacks at people every week, all year. It’s not that they weren’t hilarious, because they were. Hats off to Wendy’s for dominating the Twitter game this year. When a company is constantly in the headlines for their […]

By | November 29th, 2017|Creativity, Marketing|Comments Off on Marketing Moves That Deserved More Attention This Year

Age Isn’t Just A Number—Part Four: Marketing To Generation Z

Have you ever had someone talk up an amazing new album, their favorite dish at a local restaurant, or a hilarious movie and you try it, only to find out it isn’t that great? The way someone weakly responds to a friend’s hole-in-the-wall-not-so-great-go-to taco place can just as easily happen when a strategic marketing tactic […]

By | November 20th, 2017|Marketing, Social Media|Comments Off on Age Isn’t Just A Number—Part Four: Marketing To Generation Z

Age Isn’t Just A Number—Part Three: Marketing To Millennials

When you go through experiences, whether traumatic or triumphant, with someone, a bond is formed. There is a mutual understanding and empathy that can be shared when disaster or victory strikes. Cleveland Indians fans will forever have the loss in Game 7 of the 2016 World Series engrained in their minds. Similarly, decades into the […]

By | November 8th, 2017|Marketing|Comments Off on Age Isn’t Just A Number—Part Three: Marketing To Millennials