Today, the rise of the internet has empowered customers with alternative ways to find information about products or services. Traditional channels that merely push out companies’ messages, which are known as outbound marketing, no longer attract them. Instead, inbound marketing has emerged, giving marketers new ways to create connections with prospective customers.
Inbound marketing is a […]
As technology advances, email marketing has become a cost-effective strategy that businesses often use to target a desired audience. But, not all email marketing campaigns succeed in attracting and engaging recipients. When an email is sent out, it may be ignored, or recipients may merely open it without paying attention to the content. Open and […]
Rebranding your business is a big task, so you want to be confident that doing so is the right move. First, make sure that you not only know what exactly a brand is, but that you also know what rebranding means and have a real, valid reason to do so. When done effectively, rebranding is […]
[This is part two of a three-part series on Instagram for business.]
Instagram Stories and Instagram Live are temporary yet creative ways to reach your Instagram audience. When used effectively, these features provide users with tools to more actively engage with followers.
For companies and brands, Instagram Stories are a quick, easy, […]