Envision yourself as a customer. Do you recognize the power of video in capturing your attention? Yes, video is taking over the marketing world. While hundreds of millions of people are surfing the internet, the combination of visual and audio elements is able to cut through massive amounts of information and create immediate connections with […]
How do you translate a flood of information into actionable insights? Customer relationship management (CRM) is the strategy you are looking for. Implementing CRM means that you store customers’ contact information and track your communication with them to enhance relationships. A well-structured CRM system allows you to consolidate and manage streams of data to date, […]
When you are developing a marketing plan or strategy, it is crucial to understand the position of your business within the competition. A SWOT analysis (strengths, weaknesses, opportunities, and threats) examines your organization’s internal and external situations to support your decision-making. The strengths and weaknesses evaluate your organization’s own ability to achieve specific objectives, while […]
While many companies are striving to attract new customers, customer retention is also critical in growing a sustainable business. How well a company keeps existing customers coming back on a long-term basis indicates how satisfied customers are with the business. It is all about the preservation of customers.
Compared to customer acquisition, customer retention […]
Today, the rise of the internet has empowered customers with alternative ways to find information about products or services. Traditional channels that merely push out companies’ messages, which are known as outbound marketing, no longer attract them. Instead, inbound marketing has emerged, giving marketers new ways to create connections with prospective customers.
Inbound marketing is a […]