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Getting the Most Out of an Influencer Marketing Campaign

(This blog is part two of a two-part series on influencer marketing.)

If you’ve decided from our last blog post that an influencer marketing campaign is right for your business, you’re ready to find an influencer and execute your strategy!

Finding the Right Influencer

Once you’ve determined the proper social media platform to use, you’ll need to find […]

By | October 15th, 2018|Marketing, Online Advertising, Social Media|Comments Off on Getting the Most Out of an Influencer Marketing Campaign

Is Influencer Marketing Right for Your Business?

(This article is part one of a two-part series on influencer marketing.)

Don’t have the budget or bandwidth to hire a celebrity for a product endorsement? Small businesses with a small marketing budget can still collaborate with popular, influential people to assist with their strategic marketing efforts.

In this article, learn more about influencer marketing and whether […]

By | October 8th, 2018|Marketing, Social Media|Comments Off on Is Influencer Marketing Right for Your Business?

Branding Your Business (For Beginners)

While an innovative product or unique story will help your business stand out, brand loyalty is what will keep your customers coming back. And to create loyalty, you first need to establish a consistent brand.

If you are struggling to retain customers, your brand’s messaging may be inconsistent or confusing to your audience. Here’s how you […]

By | October 1st, 2018|General Interest, Marketing|Comments Off on Branding Your Business (For Beginners)

So, You Want to Build a Website? Here’s How.

If you have a business, you need a website. Furthermore, you need an eye-catching, easy-to-use, SEO-optimized website. If a customer is Googling your company’s name and your website isn’t coming up, they’re going to move on to a competitor.

Building a website should be one of the first steps in your strategic marketing plan. It isn’t […]

By | September 24th, 2018|Marketing, Online Advertising|Comments Off on So, You Want to Build a Website? Here’s How.

How to Tell Your Brand Story

Your customers don’t just want to hear about your great products. They want to know about your company’s story and the people who make up the company. While it’s important to advertise your products to generate sales, brand loyalty occurs when a consumer truly identifies with the company’s message. So, don’t forget about your brand […]

By | September 17th, 2018|Marketing, Online Advertising, Social Media|Comments Off on How to Tell Your Brand Story