Rebranding your business is a big task, so you want to be confident that doing so is the right move. First, make sure that you not only know what exactly a brand is, but that you also know what rebranding means and have a real, valid reason to do so. When done effectively, rebranding is […]
[This is part two of a three-part series on Instagram for business.]
Instagram Stories and Instagram Live are temporary yet creative ways to reach your Instagram audience. When used effectively, these features provide users with tools to more actively engage with followers.
For companies and brands, Instagram Stories are a quick, easy, […]
[This is part one of a three-part series on Instagram for business.]
Creating a content strategy is vital for Instagram success. By being strategic about what, when, and how you post, you can increase the reach and effectiveness of your posts.
Hashtags are a great way to increase how many people see […]
Within the world of communication, there’s something called the elaboration likelihood model (ELM). It proposes that humans process information in one of two ways: The central route (in which they analyze in-depth) and the peripheral route (in which they quickly glance and make a judgment). While the central route takes longer, it is also […]