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Does Your Company Need a Rebrand?

Rebranding your business is a big task, so you want to be confident that doing so is the right move. First, make sure that you not only know what exactly a brand is, but that you also know what rebranding means and have a real, valid reason to do so. When done effectively, rebranding is […]

By | April 16th, 2018|Marketing, Uncategorized|Comments Off on Does Your Company Need a Rebrand?

Instagram Stories and Instagram Live

[This is part two of a three-part series on Instagram for business.]

Instagram Stories and Instagram Live are temporary yet creative ways to reach your Instagram audience. When used effectively, these features provide users with tools to more actively engage with followers.

Instagram Stories

For companies and brands, Instagram Stories are a quick, easy, […]

By | March 5th, 2018|Marketing, Social Media, Uncategorized|Comments Off on Instagram Stories and Instagram Live

Creating a Content Strategy for Instagram

[This is part one of a three-part series on Instagram for business.]

Creating a content strategy is vital for Instagram success. By being strategic about what, when, and how you post, you can increase the reach and effectiveness of your posts.

Utilize Hashtags

Hashtags are a great way to increase how many people see […]

By | February 19th, 2018|Marketing, Online Advertising, Social Media|Comments Off on Creating a Content Strategy for Instagram

How Your Brain Processes Ads

Within the world of communication, there’s something called the elaboration likelihood model (ELM). It proposes that humans process information in one of two ways: The central route (in which they analyze in-depth) and the peripheral route (in which they quickly glance and make a judgment). While the central route takes longer, it is also […]

By | February 9th, 2018|Marketing|Comments Off on How Your Brain Processes Ads