(This blog is part two of a two-part series on influencer marketing.)
If you’ve decided from our last blog post that an influencer marketing campaign is right for your business, you’re ready to find an influencer and execute your strategy!
Finding the Right Influencer
Once you’ve determined the proper social media platform to use, you’ll need to find […]
(This article is part one of a two-part series on influencer marketing.)
Don’t have the budget or bandwidth to hire a celebrity for a product endorsement? Small businesses with a small marketing budget can still collaborate with popular, influential people to assist with their strategic marketing efforts.
In this article, learn more about influencer marketing and whether […]
While an innovative product or unique story will help your business stand out, brand loyalty is what will keep your customers coming back. And to create loyalty, you first need to establish a consistent brand.
If you are struggling to retain customers, your brand’s messaging may be inconsistent or confusing to your audience. Here’s how you […]
If you have a business, you need a website. Furthermore, you need an eye-catching, easy-to-use, SEO-optimized website. If a customer is Googling your company’s name and your website isn’t coming up, they’re going to move on to a competitor.
Building a website should be one of the first steps in your strategic marketing plan. It isn’t […]
Your customers don’t just want to hear about your great products. They want to know about your company’s story and the people who make up the company. While it’s important to advertise your products to generate sales, brand loyalty occurs when a consumer truly identifies with the company’s message. So, don’t forget about your brand […]