The holidays are quickly approaching. Is your business ready for gift shoppers? Here are five ways you can increase sales this holiday season with a strategic marketing plan.
Holiday Sale
Offer a special holiday sale and advertise it through email marketing and social media posts. Keep in mind that foot traffic in retail stores fell 7.5 […]
A couple weeks ago, we talked about how to properly evaluate your strategic marketing campaign. These evaluative methods include conducting focus groups and surveys both before and after the campaign. It’s very important to carefully plan out your research and do it the right way, so you don’t realize down the line that you’re […]
If you’re launching a new product, you’ve probably spent a lot of time and money perfecting it for your audience. Now, you need to deliver it to them. Here are four ways to generate buzz so you can have a successful launch.
1. Teaser
There are many ways to tease your product launch. Although this may take […]
We’ve put together a list of important marketing terms from A to Z. While there are many other terms important to marketing, these should help you get started when thinking about your company’s strategy.
Audience
The first, and arguably most important term, is “audience.” You can’t create a strategic marketing plan without knowing who your target audience […]
So, your strategic marketing campaign is complete and you’re ready to plan your next one. Congrats! But before you do, you should be evaluating and analyzing how effective the campaign was so you can do even better next time. However, if you’ve been waiting until the end of your campaigns to analyze them, you’ve been […]