Our Blog

A Crash Course in Crisis Communication

Every day, social media users are catapulted into stardom. One heartwarming story can become go from mere oblivion to national news in no time at all. Bad news, unfortunately, travels just as quickly. In business, crises happen everyday, and the news spreads fast. That’s why your company needs a crisis communication plan.

The first step, provided […]

By | July 5th, 2017|Creativity, General Interest, Marketing, Social Media, Uncategorized|Comments Off on A Crash Course in Crisis Communication

Short Attention Spans and Advertising

By the time I can count to eight, some of you will have already clicked out of this article. While I can’t entirely disassociate that from my writing skills, here’s the truth: The average human attention span is eight seconds. According to a 2015 study by Microsoft, that’s down from 12 seconds in 2000.

So what […]

By | June 26th, 2017|Creativity, General Interest, Online Advertising, Social Media, Uncategorized, Web Development, Website Design|Comments Off on Short Attention Spans and Advertising

Narrative-Based Advertising

Our world is anything but stagnant. For an individual, this is hard. For advertisers, it’s even harder. Cutting through the clutter is tricky enough, let alone staying in a prominent spot where consumers can see you. That’s one reason companies are turning from the in-your-face promotions of the past, in favor of narrative-based advertising. Here’s […]

By | June 19th, 2017|Creativity, General Interest, Online Advertising, Social Media, Uncategorized|Comments Off on Narrative-Based Advertising

Adena Wins Gold Aster Award

We are thrilled to congratulate Adena Health System on its award-winning urology campaign! The ambient advertising campaign sought to bring awareness to common symptoms of urological problems. To do it, we crafted a series of bathroom stall wraps for restaurants and venues around Chillicothe. Each one posed a similar question: What are you missing out […]

By | May 22nd, 2017|Creativity, Our Partners, Our Talent|Comments Off on Adena Wins Gold Aster Award

Red-Hot Ideas For Revamping Your Strategic Marketing This Summer

As we inch nearer to summer, the days grow longer, the weather gets balmier, and spirits slowly but surely lift. Summer is the perfect time to play around with fresh, fun approaches to marketing. To get your creative juices flowing, check out some of these ideas:

Get connected.

Grow your social media following and help your customers […]

By | May 1st, 2017|Creativity, Marketing, Social Media|Comments Off on Red-Hot Ideas For Revamping Your Strategic Marketing This Summer