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Why Celebrity Branding Doesn’t Work—And What Will

Michael Jordan for Nike. Britney Spears for Pepsi. Ellen DeGeneres for CoverGirl. Celebrities have been the face of many products for many decades and continue to be today. In some cases, these endorsements make sense. However, in a lot of cases, the endorsement can be ineffective. Here’s why.

  1. They are inauthentic.

Often brands and the celebrities […]

By | September 11th, 2017|Marketing, Social Media|Comments Off on Why Celebrity Branding Doesn’t Work—And What Will

Instagram for Business: Three Things You Can Do Right Now

Would you believe it that the average person spends more of their life on social media than they do eating and drinking? It’s true. According to influencer marketing agency, Mediakix, people spend over five years of their life on social media, compared to only three and a half years of eating and drinking. That’s […]

By | July 12th, 2017|Creativity, General Interest, Marketing, Online Advertising, Social Media, Uncategorized|Comments Off on Instagram for Business: Three Things You Can Do Right Now

A Crash Course in Crisis Communication

Every day, social media users are catapulted into stardom. One heartwarming story can become go from mere oblivion to national news in no time at all. Bad news, unfortunately, travels just as quickly. In business, crises happen everyday, and the news spreads fast. That’s why your company needs a crisis communication plan.

The first step, provided […]

By | July 5th, 2017|Creativity, General Interest, Marketing, Social Media, Uncategorized|Comments Off on A Crash Course in Crisis Communication

Short Attention Spans and Advertising

By the time I can count to eight, some of you will have already clicked out of this article. While I can’t entirely disassociate that from my writing skills, here’s the truth: The average human attention span is eight seconds. According to a 2015 study by Microsoft, that’s down from 12 seconds in 2000.

So what […]

By | June 26th, 2017|Creativity, General Interest, Online Advertising, Social Media, Uncategorized, Web Development, Website Design|Comments Off on Short Attention Spans and Advertising

Narrative-Based Advertising

Our world is anything but stagnant. For an individual, this is hard. For advertisers, it’s even harder. Cutting through the clutter is tricky enough, let alone staying in a prominent spot where consumers can see you. That’s one reason companies are turning from the in-your-face promotions of the past, in favor of narrative-based advertising. Here’s […]

By | June 19th, 2017|Creativity, General Interest, Online Advertising, Social Media, Uncategorized|Comments Off on Narrative-Based Advertising