Creative Spot's Blog

Strategic Market Planning, Branding, Advertising, and Website Design.

Just a Dash

Dashes come in three sizes: small, medium, and large. But you can’t just order up whatever size you feel like. Each dash must be cooked to order.

For a lot of us, dashes are a secret menu, available only to those in the know. We think good writing should be like good cooking: available to everyone. […]

By |June 3rd, 2015|Marketing|0 Comments

Tips for Better Mobile Advertising

In our last blog, we discussed how to make your outdoor advertising more effective. The impetus for that topic was the arrival of lets-go-outside weather. Another hot-weather phrase that gets bandied about this time of year is “good summer beach read.” Not long ago, you might have stuffed your beach bag with a good […]

By |May 22nd, 2015|Marketing|0 Comments

Is Your Billboard Just Litter?

Spring has sprung, which got us to thinking about advertising in the great outdoors. The standard-bearer in outdoor advertising is the billboard, and it’s one of the hardest mediums to use effectively. Your message has to reach someone who’s 400 feet away, racing down the road at 65 miles an hour, navigating traffic, watching for […]

By |May 6th, 2015|Marketing|0 Comments

They Love Me, They Really Love Me

Millennials. Maybe you’ve heard them called the Me Generation. Polls say millennials believe they have the power to make or break brands. And, in fact, they do.

Millennials are around 80 million strong with around $1 trillion in receipts every year, and their spending power is only going to increase. They’re connected to nearly everyone and […]

By |April 16th, 2015|Marketing|0 Comments

Standing Above the Others

In the first two parts of our three-part series on sizing up the competition, we took a look at how to figure out who the competition is and how to know what you’re up against. Once you’re armed with that research, you can use it to determine the best strategies to stand out […]

By |April 7th, 2015|Marketing|0 Comments