Creative Spot's Blog

Strategic Market Planning, Branding, Advertising, and Website Design.

Talking To Yourself


In our last blog, we talked about how businesses can create a better experience for their customers. Now, let’s look inward and talk about how businesses can create a better experience for their employees.

Organizations put a lot of time and effort and money into their strategic marketing so that they’re connecting with customers as […]

By |August 12th, 2015|General Interest, Marketing|Comments Off on Talking To Yourself

Map Out A Better Customer Experience

If you ask companies whether or not they deliver a great customer experience, 80 percent will answer yes. If you ask customers though, only 8 percent of companies actually deliver.

Customer experience is one of the most significant parts of a successful strategic marketing plan. It drives customer satisfaction, retention, referrals, and, ultimately, revenue. Plus, […]

By |July 10th, 2015|Marketing|Comments Off on Map Out A Better Customer Experience

Move Over Millennials

Feel like you’re just now starting to get a handle on Millennials? We’ve got some bad news. There’s a new generation lurking in the wings, and they’ve got money to burn.

They’re called Generation Z, they account for about a quarter of the US population, and they have $44 billion in disposable income. For your brand […]

By |July 1st, 2015|Marketing|Comments Off on Move Over Millennials

Just a Dash

Dashes come in three sizes: small, medium, and large. But you can’t just order up whatever size you feel like. Each dash must be cooked to order.

For a lot of us, dashes are a secret menu, available only to those in the know. We think good writing should be like good cooking: available to everyone. […]

By |June 3rd, 2015|Marketing|0 Comments

Tips for Better Mobile Advertising

In our last blog, we discussed how to make your outdoor advertising more effective. The impetus for that topic was the arrival of lets-go-outside weather. Another hot-weather phrase that gets bandied about this time of year is “good summer beach read.” Not long ago, you might have stuffed your beach bag with a good […]

By |May 22nd, 2015|Marketing|0 Comments