Creative Spot's Blog

Strategic Market Planning, Branding, Advertising, and Website Design.

Move Over Millennials

Feel like you’re just now starting to get a handle on Millennials? We’ve got some bad news. There’s a new generation lurking in the wings, and they’ve got money to burn.

They’re called Generation Z, they account for about a quarter of the US population, and they have $44 billion in disposable income. For your brand […]

By |July 1st, 2015|Marketing|Comments Off on Move Over Millennials

Just a Dash

Dashes come in three sizes: small, medium, and large. But you can’t just order up whatever size you feel like. Each dash must be cooked to order.

For a lot of us, dashes are a secret menu, available only to those in the know. We think good writing should be like good cooking: available to everyone. […]

By |June 3rd, 2015|Marketing|0 Comments

Tips for Better Mobile Advertising

In our last blog, we discussed how to make your outdoor advertising more effective. The impetus for that topic was the arrival of lets-go-outside weather. Another hot-weather phrase that gets bandied about this time of year is “good summer beach read.” Not long ago, you might have stuffed your beach bag with a good […]

By |May 22nd, 2015|Marketing|0 Comments

Is Your Billboard Just Litter?

Spring has sprung, which got us to thinking about advertising in the great outdoors. The standard-bearer in outdoor advertising is the billboard, and it’s one of the hardest mediums to use effectively. Your message has to reach someone who’s 400 feet away, racing down the road at 65 miles an hour, navigating traffic, watching for […]

By |May 6th, 2015|Marketing|0 Comments

They Love Me, They Really Love Me

Millennials. Maybe you’ve heard them called the Me Generation. Polls say millennials believe they have the power to make or break brands. And, in fact, they do.

Millennials are around 80 million strong with around $1 trillion in receipts every year, and their spending power is only going to increase. They’re connected to nearly everyone and […]

By |April 16th, 2015|Marketing|0 Comments