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Belonging: The Power of Community

Some stats to consider from the Eric Qualman’s Social Media Revolution: “Retaining a customer is 5 times cheaper than acquiring a new customer. 78% of consumers trust social peer recommendation, but only 14% trust advertisements.”

Wait—it’s five times cheaper to keep a customer than it is to gain a new […]

By | March 24th, 2017|Uncategorized|Comments Off on Belonging: The Power of Community

Global Marketing: What You Need to Know

 

Global Marketing

Every day you connect with people all around the world via the internet. Whether you’re checking the news, reading recipes, or just watching funny videos, you’re bound to encounter content made by someone in another country. Of course, that works both ways—people around the world can […]

By | March 3rd, 2017|General Interest, Marketing, Online Advertising, Website Design|Comments Off on Global Marketing: What You Need to Know

What Is Your Website Saying To Potential Customers?

 Let’s face it. Your website has a lot of heavy lifting to do. These days, online presence is a vital component of any successful business, and for many customers, it’s the first and primary way that they interact with your brand. That means that having an out-of-date, poorly designed, or unprofessional website spells disaster. Even […]

By | February 20th, 2017|Uncategorized|Comments Off on What Is Your Website Saying To Potential Customers?

Experience Mapping to the Rescue

When you’re thinking of how to frame your marketing, do you view your product as the hero that swoops in to solve your customers’ problems and alleviate their worries? Although it’s a nice thought, it’s probably not quite true—and more importantly, it’s not the most effective story to tell your prospective customers.

Instead of placing yourself […]

By | February 17th, 2017|Uncategorized|Comments Off on Experience Mapping to the Rescue

Learning From 2017 Super Bowl Ads

Super Bowl Sunday is one of our nation’s biggest cultural moments, and over the past week, the media has been abuzz about the Patriots’ historical comeback, the first-ever Super Bowl overtime, and, of course, the Super Bowl ads. Some of the commercials this year have received more hype than others, and due to the current […]

By | February 13th, 2017|Uncategorized|Comments Off on Learning From 2017 Super Bowl Ads