Some stats to consider from the Eric Qualman’s Social Media Revolution: “Retaining a customer is 5 times cheaper than acquiring a new customer. 78% of consumers trust social peer recommendation, but only 14% trust advertisements.”
Wait—it’s five times cheaper to keep a customer than it is to gain a new […]
Let’s face it. Your website has a lot of heavy lifting to do. These days, online presence is a vital component of any successful business, and for many customers, it’s the first and primary way that they interact with your brand. That means that having an out-of-date, poorly designed, or unprofessional website spells disaster. Even […]
When you’re thinking of how to frame your marketing, do you view your product as the hero that swoops in to solve your customers’ problems and alleviate their worries? Although it’s a nice thought, it’s probably not quite true—and more importantly, it’s not the most effective story to tell your prospective customers.
Instead of placing yourself […]
Super Bowl Sunday is one of our nation’s biggest cultural moments, and over the past week, the media has been abuzz about the Patriots’ historical comeback, the first-ever Super Bowl overtime, and, of course, the Super Bowl ads. Some of the commercials this year have received more hype than others, and due to the current […]