Would you believe it that the average person spends more of their life on social media than they do eating and drinking? It’s true. According to influencer marketing agency, Mediakix, people spend over five years of their life on social media, compared to only three and a half years of eating and drinking. That’s […]
Every day, social media users are catapulted into stardom. One heartwarming story can become go from mere oblivion to national news in no time at all. Bad news, unfortunately, travels just as quickly. In business, crises happen everyday, and the news spreads fast. That’s why your company needs a crisis communication plan.
The first step, provided […]
By the time I can count to eight, some of you will have already clicked out of this article. While I can’t entirely disassociate that from my writing skills, here’s the truth: The average human attention span is eight seconds. According to a 2015 study by Microsoft, that’s down from 12 seconds in 2000.
So what […]
Our world is anything but stagnant. For an individual, this is hard. For advertisers, it’s even harder. Cutting through the clutter is tricky enough, let alone staying in a prominent spot where consumers can see you. That’s one reason companies are turning from the in-your-face promotions of the past, in favor of narrative-based advertising. Here’s […]
We are thrilled to congratulate Adena Health System on its award-winning urology campaign! The ambient advertising campaign sought to bring awareness to common symptoms of urological problems. To do it, we crafted a series of bathroom stall wraps for restaurants and venues around Chillicothe. Each one posed a similar question: What are you missing out […]