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Marketing Moves That Deserved More Attention This Year

“Did you see Wendy’s roast McDonald’s on Twitter?” Yes, of course I did. I saw Wendy’s throw sarcastic comebacks at people every week, all year. It’s not that they weren’t hilarious, because they were. Hats off to Wendy’s for dominating the Twitter game this year. When a company is constantly in the headlines for their […]

By | November 29th, 2017|Creativity, Marketing|Comments Off on Marketing Moves That Deserved More Attention This Year

Age Isn’t Just A Number—Part Four: Marketing To Generation Z

Have you ever had someone talk up an amazing new album, their favorite dish at a local restaurant, or a hilarious movie and you try it, only to find out it isn’t that great? The way someone weakly responds to a friend’s hole-in-the-wall-not-so-great-go-to taco place can just as easily happen when a strategic marketing tactic […]

By | November 20th, 2017|Marketing, Social Media|Comments Off on Age Isn’t Just A Number—Part Four: Marketing To Generation Z

Age Isn’t Just A Number—Part Three: Marketing To Millennials

When you go through experiences, whether traumatic or triumphant, with someone, a bond is formed. There is a mutual understanding and empathy that can be shared when disaster or victory strikes. Cleveland Indians fans will forever have the loss in Game 7 of the 2016 World Series engrained in their minds. Similarly, decades into the […]

By | November 8th, 2017|Marketing|Comments Off on Age Isn’t Just A Number—Part Three: Marketing To Millennials

Age Isn’t Just A Number—Part Two: Marketing To Generation X

Different conditions call for different treatments. You wouldn’t put a Band-Aid on a bruise or ice a paper cut, so why would you market to every generation in the same way? Each generation has a specific set of needs, and the solution isn’t a “one size fits all” approach. Entirely different strategic marketing tactics should […]

By | November 2nd, 2017|Marketing|Comments Off on Age Isn’t Just A Number—Part Two: Marketing To Generation X

Age Isn’t Just A Number—Part One: Marketing To Baby Boomers

“When I was your age…” The five words that catapult into a story of a time where things were simpler, cheaper, and done a lot differently. Commonly, these anecdotes, told by someone who is several years your senior, transport you to a time that is unfathomable. Since social and technological advancements have transpired so rapidly […]

By | October 4th, 2017|Marketing|Comments Off on Age Isn’t Just A Number—Part One: Marketing To Baby Boomers