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Age Isn’t Just A Number—Part One: Marketing To Baby Boomers

“When I was your age…” The five words that catapult into a story of a time where things were simpler, cheaper, and done a lot differently. Commonly, these anecdotes, told by someone who is several years your senior, transport you to a time that is unfathomable. Since social and technological advancements have transpired so rapidly […]

By | October 4th, 2017|Marketing|Comments Off on Age Isn’t Just A Number—Part One: Marketing To Baby Boomers

Companies That Care: Why Customers Will Always Be More Important Than Competitors

Competition is doing whatever you can to gain an edge or keep ahead of rivals. The very nature of competition is to be the best. Every brand wants to be the best at what they’re doing, but if the focus shifts from customers to competitors, trouble could ensue.

Here are a few companies that focus on […]

By | September 20th, 2017|Marketing, Social Media|Comments Off on Companies That Care: Why Customers Will Always Be More Important Than Competitors

Why Celebrity Branding Doesn’t Work—And What Will

Michael Jordan for Nike. Britney Spears for Pepsi. Ellen DeGeneres for CoverGirl. Celebrities have been the face of many products for many decades and continue to be today. In some cases, these endorsements make sense. However, in a lot of cases, the endorsement can be ineffective. Here’s why.

  1. They are inauthentic.

Often brands and the celebrities […]

By | September 11th, 2017|Uncategorized|Comments Off on Why Celebrity Branding Doesn’t Work—And What Will

Instagram for Business: Three Things You Can Do Right Now

Would you believe it that the average person spends more of their life on social media than they do eating and drinking? It’s true. According to influencer marketing agency, Mediakix, people spend over five years of their life on social media, compared to only three and a half years of eating and drinking. That’s […]

By | July 12th, 2017|Creativity, General Interest, Marketing, Online Advertising, Social Media, Uncategorized|Comments Off on Instagram for Business: Three Things You Can Do Right Now

A Crash Course in Crisis Communication

Every day, social media users are catapulted into stardom. One heartwarming story can become go from mere oblivion to national news in no time at all. Bad news, unfortunately, travels just as quickly. In business, crises happen everyday, and the news spreads fast. That’s why your company needs a crisis communication plan.

The first step, provided […]

By | July 5th, 2017|Creativity, General Interest, Marketing, Social Media, Uncategorized|Comments Off on A Crash Course in Crisis Communication