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		<title>Clear Digital Clutter and Impersonate Print</title>
		<link>http://www.creativespot.com/blog/?p=274</link>
		<comments>http://www.creativespot.com/blog/?p=274#comments</comments>
		<pubDate>Tue, 10 Apr 2012 15:04:43 +0000</pubDate>
		<dc:creator>Michelle</dc:creator>
				<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Creative Spot]]></category>
		<category><![CDATA[data overload]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[website]]></category>

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		<description><![CDATA[Between pop ups, sidebars, and scrolling ads, visiting a website can be like walking into your grandma’s basement. In this age of speed, efficiency, and “I want it now,” there isn’t time to sift through the old newspapers, stacked furniture, and knickknacks. People don’t like to search for what they want. The funny thing is, [...]]]></description>
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		<title>In the Relationship Era, Looking Inward Sells</title>
		<link>http://www.creativespot.com/blog/?p=238</link>
		<comments>http://www.creativespot.com/blog/?p=238#comments</comments>
		<pubDate>Fri, 06 Jan 2012 17:30:28 +0000</pubDate>
		<dc:creator>Joe</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumer era]]></category>
		<category><![CDATA[core values]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[relationship era]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=238</guid>
		<description><![CDATA[Welcome to the Relationship Era. The Consumer Era &#8212; when brands researched what the public wanted, produced it, created alluring advertising, and positioned that advertising in targeted media markets &#8212; is over. Brand ethos is replacing consumer-centered slogans (like L’Oreal’s “Because I’m worth it”). Look at Patagonia’s mission to “Build the best product, cause no [...]]]></description>
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		<title>Creative Spot Holiday MadLib</title>
		<link>http://www.creativespot.com/blog/?p=206</link>
		<comments>http://www.creativespot.com/blog/?p=206#comments</comments>
		<pubDate>Tue, 06 Dec 2011 21:55:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=206</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Bigger Isn’t Always Better</title>
		<link>http://www.creativespot.com/blog/?p=191</link>
		<comments>http://www.creativespot.com/blog/?p=191#comments</comments>
		<pubDate>Thu, 01 Dec 2011 14:51:35 +0000</pubDate>
		<dc:creator>alicia</dc:creator>
				<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Our Talent]]></category>
		<category><![CDATA[Agency Size]]></category>
		<category><![CDATA[bigger vs. smaller agencies]]></category>
		<category><![CDATA[client longevity]]></category>
		<category><![CDATA[Marketing cost]]></category>
		<category><![CDATA[research capabilities]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=191</guid>
		<description><![CDATA[While you’ve been looking around for a hot new agency, you looked at the big guys, didn’t you? Don’t worry; we’re not mad. But before you jump over the smaller agencies chasing after the big boys, there are a few things you should know.]]></description>
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		<item>
		<title>Congratulations to Andrea!</title>
		<link>http://www.creativespot.com/blog/?p=186</link>
		<comments>http://www.creativespot.com/blog/?p=186#comments</comments>
		<pubDate>Wed, 30 Nov 2011 21:01:51 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
				<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Our Talent]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[Neighborhood Design Center]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=186</guid>
		<description><![CDATA[Congratulations to our intern, Andrea Hager, who helped the Neighborhood Design Center with designing the 44 new banners that are now brightening up Gay Street all the way from Front Street to Cleveland Avenue. Make sure to check out the new banners next time you are down on Gay Street!]]></description>
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		<title>Creative Spot&#8217;s Pumpkin Carving Contest</title>
		<link>http://www.creativespot.com/blog/?p=143</link>
		<comments>http://www.creativespot.com/blog/?p=143#comments</comments>
		<pubDate>Wed, 02 Nov 2011 12:43:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Our Talent]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Creative Spot]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[mid-ohio food bank]]></category>
		<category><![CDATA[pumpkin carving]]></category>
		<category><![CDATA[pumpkins]]></category>
		<category><![CDATA[team building]]></category>
		<category><![CDATA[thanksgiving dinner]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=143</guid>
		<description><![CDATA[This Halloween, we took some time out of our busy schedules for a team-building, pumpkin-carving competition. After drawing teams, we headed off to separate sides of the Creative Spot office to brainstorm and carve our pumpkin masterpieces. Now you can cast a vote for your favorite Creative Spot creation and help fund Mid-Ohio Food Bank&#8217;s [...]]]></description>
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		<title>Non-Profit Marketing Part Two: How to Do It Right</title>
		<link>http://www.creativespot.com/blog/?p=146</link>
		<comments>http://www.creativespot.com/blog/?p=146#comments</comments>
		<pubDate>Tue, 25 Oct 2011 15:38:34 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Creative Spot]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[non-profit marketing]]></category>
		<category><![CDATA[Non-Profit Marketing Part Two: How to Do It Right]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[sponsored advertising]]></category>
		<category><![CDATA[website advertising]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=146</guid>
		<description><![CDATA[By now you should know why marketing is important for non-profits and have learned what most strongly motivates people to choose your non-profit. If you haven’t, be sure to read Part One of this two-part blog. Once you know what attracts people to support your organization, you have created the backbone of your marketing plan [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Non-Profit Marketing Part One: Why It’s Important</title>
		<link>http://www.creativespot.com/blog/?p=139</link>
		<comments>http://www.creativespot.com/blog/?p=139#comments</comments>
		<pubDate>Thu, 13 Oct 2011 13:57:38 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Creative Spot]]></category>
		<category><![CDATA[donor motivations]]></category>
		<category><![CDATA[fundraiser]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[Non-Profit Marketing Part One: Why It's Important]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=139</guid>
		<description><![CDATA[Every non-profit is founded behind a cause. They advocate and raise funds for their causes, but often are forced to run their own organizations with minimal staff and financial resources. Unlike most industries, non-profits are performing an intricate balancing act when deciding how to use their funds. And, given the limiting nature of donations as [...]]]></description>
		<wfw:commentRss>http://www.creativespot.com/blog/?feed=rss2&#038;p=139</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Show and Tell: How to Boost Trade Show Return on Investment</title>
		<link>http://www.creativespot.com/blog/?p=133</link>
		<comments>http://www.creativespot.com/blog/?p=133#comments</comments>
		<pubDate>Wed, 10 Aug 2011 14:52:55 +0000</pubDate>
		<dc:creator>Don</dc:creator>
				<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=133</guid>
		<description><![CDATA[With tightened budgets, companies have to prove a strong ROI in order to make trade shows worthwhile. Developing a strong trade show presence doesn’t just mean success during the show. Companies that find trade shows beneficial recognize the importance of preparation leading up to the event as well as prompt follow through with leads. Follow this basic timeline to gain leads and excite current clients through trade shows.]]></description>
		<wfw:commentRss>http://www.creativespot.com/blog/?feed=rss2&#038;p=133</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Address for Success: Part Two</title>
		<link>http://www.creativespot.com/blog/?p=130</link>
		<comments>http://www.creativespot.com/blog/?p=130#comments</comments>
		<pubDate>Thu, 30 Jun 2011 13:47:11 +0000</pubDate>
		<dc:creator>Julia</dc:creator>
				<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[data overload]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email blast]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[subject lines]]></category>

		<guid isPermaLink="false">http://www.creativespot.com/blog/?p=130</guid>
		<description><![CDATA[Email – Where Customers Control Your Message Marketers long ago realized that email marketing is drastically different from direct mail marketing, and therefore, this marketing tactic comes with its own set of rules. Despite the fact that you can quickly get a message out to your customers, when it comes to email remember: your customers [...]]]></description>
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